YORKSHIRE OUTDOORS BRAND REFLECT ON 60 YEARS IN THE OUTDOORS BUSINESS
Yorkshire outdoor lifestyle brand, TOG24 announce their 60th anniversary, marking six decades since the West Yorkshire company was founded by Donald Ward in 1958. Now in its 3rd generation within the Ward family, the brand continues to produce the highest quality outdoor products under the original, honest values, instilled by Donald all those years ago.
TOG24 stands for ‘Truth Over Glory Everyday’, an ethos running through each and every aspect of the company. Since their beginning, the brand have remained committed to making the outdoors accessible to all, through a carefully formulated portfolio of highest quality, reasonably priced products designed to cater for every aspect of the ‘true’ outdoors. Whether heading out to the pub with friends, enjoying a weekend dog walk or hitting the slopes on a family ski trip, TOG24’s product range caters for the entire family, whatever the activity.
Donald Ward began his career as a millwrights apprentice; repairing the looms of the textile industry in and around Dewsbury. By the late 1950’s he had all he needed to go it alone, starting TOG24 in the Spen Valley town of Heckmondwike where they are based to this day. The brand initially produced footwear before branching into sports bags and football kits throughout the 1970s, eventually landing on waterproof coats & fleeces. As they grew, ski wear and casual clothing also entered the portfolio.
Looking to the future, TOG24 remain a family company, now run by Donald’s children and grandchildren, who still to this day adhere to the values the company was founded on. Under the guidance of the Ward family, the brand continues to grow, taking their famous pound for pound quality to an ever-growing fan base for accessible outdoor and lifestyle product.
TOG24 is available from multiple retailers, including the brand’s 30 stores which are spread throughout the UK & Ireland.