Leading Board Sports Brand Teams Up With Eco-friendly, Technically Innovative Colour System
Quiksilver announce their inaugural collaboration with We Are SpinDye®, as part of this season’s mountain collection. The iconic Australian brand known for blazing trails in the surf and snowboard space is the first in the industry to team up with We are SpinDye®, the Swedish ingredient brand currently makes waves through their highly innovative textile colouring method.
According to recent research by the World Bank, about 20 percent of all water pollution worldwide can be directly linked to the textile industry, and more precisely, the dyeing process of fabrics. Finding an alternative, more sustainable solution is a matter of highest urgency, with the planet living through a period of persistent water crisis. We are SpinDye®, pioneered a new approach in which colour is integrated in the material from the start, resulting in 90 percent less chemicals and up to 85 percent less water usage. Furthermore, the technology reduces the average carbon footprint by 25 percent, cuts energy usage by 30 percent and utilizes recycled and traceable polyester, all making for a greener future.
“Quiksilver was founded out of a deep passion for chasing waves and fresh powder, and water is the essence of our brand,” said Garry Wall, Global Brand Manager of Quiksilver. “Protecting our playgrounds and pushing innovation towards sustainability is crucial for us. We are stoked to partner with We are SpinDye®, who set a stellar example in the colouring and fabric space.”
The colours in Quiksilver’s new SnowSpinDye Jacket line are extremely resistant to sunlight and other environmental impacts, making them more durable; a major contributing factor to the reduction of consumption in the long run. Durability is a founding pillar in Quiksilver’s performance segment, which aligns perfectly with WeaReSpinDye’s mission to produce less, but better. Combined with 20K water-proofing and 4-way-stretch, the Quiksilver x We are SpinDye®, line is made to perform at the highest level, even in the harshest conditions.
“We are SpinDye® share a passionate belief with Quiksilver that the sports- and fashion world must change for the better”, says Co-Founder Martin Berling. “We are proud to be involved and to take on the challenge together with Quiksilver to fuel the revolution the fashion and apparel industry is going through. Together we have a common mission of being true change makers in the industry.”
Quiksilver’s SnowSpinDye and CitySpinDye jacket are available on www.quiksilver.com