Next generation perfume line owes widespread appeal to science, scent and safety
Maison Sybarite, a French perfume brand inspired by the highest standards of clean beauty, launches the first ever water-based fine fragrance line geared toward a health and eco-conscious consumer. Proudly touting safe alternative formulas and sustainable manufacturing processes, Maison Sybarite announces the “eau de parfum” debut collection in four sophisticated scents: 720, Opulent Wood, Bed of Roses and Spicy Calabria (£160) (75ml); available for purchase exclusively at Bloom Perfumery online and instore in Covent Garden, London as of February 2020.
Harnessing the natural benefits of water plant emulsion (oil in water-O/W) to avoid the most commonly used solvent across the industry – denatured alcohol (also called ethanol), Maison Sybarite’s formulas are alcohol-free, non-oily, and non-sticky while preserving their smell sensitivity. This process creates a symbiosis of skin and fragrance as a way to offer a unique sensorial experience.
Maison Sybarite’s clean and opulent fragrances are long-lasting, full-bodied, and evoke feelings of confidence and empowerment. All four variations in the Maison Sybarite collection combine rich spices and precious wood, creating an alluring aroma on the skin. Each is perfect for everyday use, whether it be applied before work, after a yoga class or as a self-care regime before bed.
Maison Sybarite tapped famous French master perfumer, Antoine Lie, for the collection’s three distinguished scents (720, Opulent Wood, Bed of Roses). Holding a diploma in chemistry and reputed for his avant-garde approach, Lie is a true artist of his craft, who is behind some of the most coveted scents in the industry including: Armani Code/Black Code, Versace Crystal Noir, Tom Ford Café Rose to niche perfumes such as Cire Trudon’s BRUMA, Puredistance Black, and RIEN by Etat Libre D’Orange. With Maison Sybarite’s aspirational vision and Antoine’s perfume mastery, Maison Sybarite‘s “eau de parfum” collaborative collection is both rare and bold.
Maison Sybarite is fiercely committed to being transparent about its safe, sustainable, and cruelty free practices across the board. The beautifully minimalist and recyclable packaging is meticulously sourced and printed on paper from sustainable forests.
Thanks to shifting trends in the fragrance industry, consumers will be increasingly faced with safe and sustainable options and Maison Sybarite is proud to be at the forefront of the changing tide as the first water-based fine fragrance brand. Fragrances are currently available in the UK, France, Germany, Sweden, Romania, South Korea, Australia, Indonesia, UAE United States. For more information visit www.maison-sybarite.com or view their Instagram profile @maison.sybarite.