New research released by the UK’s no.1 hiring app.

JOB TODAY shows that more Brits than ever before are ditching the ‘job for life’ with 1-in-3 revealing they want to work outside of the 9-5 hustle so they can pursue their passions – making standard working hours a thing of the past. Research by the UK hiring app showed that 2 in 5 Brits are in part-time or freelance roles already, allowing them to pursue lifestyles where they put their hobbies first such as blogging, photography rather than a job. Today’s career chameleons are ditching the race to chase elusive job titles. Instead, they’re pursuing multiple income streams through part-time, freelance and casual roles to realise their passions, develop new skills and champion a more balanced way of working.

According to the research, achieving a lifestyle that promotes greater balance allowing for more social and family time reigns king with 1 in 4 Brits sighting work/life balance as a key driver in the pursuit of roles outside of the 9-5 grind.

Polina Montano co-founder of JOB TODAY said:

“We’re passionate about helping young Brits go after their dreams and for many this means turning their passions into future career pursuits. We love that this generation is completely challenging the norm by leveraging multiple roles and ways of working to smash their career goals and create a lifestyle that truly works for them.”


When it comes to our passion pursuits we’re a nation of foodies and travellers, according to the research which revealed that over 45% of Brits want to sharpen their skills across food, drinks and travel industries. Social media closely followed, with one-quarter of the nation keen to master new skills across channels like YouTube and Instagram.   To help more young Brits turn their career goals into reality, JOB TODAY has partnered with the king of the side hustle, Forbes 30 under 30 entrepreneur and founder of urban music channel SB.TV, Jamal Edwards (MBE). Together, they have launched the #worksforme campaign to give one young Brit the chance to realise their career dreams.


Jamal says he wants to help young guns pursue their passions, even in the face of adversity:

“I kickstarted SBTV in my family home in West London when I was just 16 while earning money to fund it at my local Topman. It’s not always been an easy ride but going after your passions and turning that into a career is unlike anything else. I’ve personally felt this reward, that’s why I want to highlight this type of career path and help young people get the support they might need to get started.”

Mentoring Opportunity

JOB TODAY and Jamal are giving one young Brit the boost they need to get their side hustle or passion project off the ground through a chance to win an exclusive, one-on-one mentoring workshop with Jamal in London this summer.

To enter, Brits must be above 18 and simply need to upload a video or static post on Instagram, telling JOB TODAY what their passion project or business idea is and why they’d love a mentoring session with the king of the side hustle.

All posts need to tag @JobToday_UK and #WorksForMe to be considered. More details about the competition can be found on the website, or by going to the @JobToday_UK Instagram channel. Entries open on Friday 12 April and close on Tuesday 23 April.