Gaggenau, the luxury brand for professional-grade home appliances, is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially commissioned installation. Fragment, the abstract interpretation of the story of Gaggenau, can be seen and enjoyed in the Gaggenau London showroom window until 30 June 2021.
This year’s London Festival of Architecture (LFA 2021) sees some of London’s most- respected design brands offering up their showroom windows to showcase the work of emerging architects and designers. Each designer was invited to create a unique architectural installation made of paper to be installed in those showrooms across London during June.
Gaggenau’s brief to architecture and design studio Inclume was to create an installation that represents the craftsmanship that Gaggenau has pursued since its beginnings as an iron foundry in 1683. The result is Fragment, an abstract interpretation in paper of the story of the brand: ‘It began with a spark’.
Fragment comprises black and orange 3D shapes, handmade from paper and suspended by wires in the window of the showroom where they appear to float and fade into one another. “The black paper shapes signify Gaggenau’s roots at the edge of the Black Forest in Germany, while orange represents the fragments emanating from the forging process,” explained Inclume’s founder, Ian Lambert. “The tactility and texture of the design recalls the handcrafted nature of working with metal. And in the centre of each orange burst sits a hand-crafted nail stamped with the date of Gaggenau’s foundation, 1683.”
Edina Crnkic, Gaggenau Group Brand Marketing Manager added, “We are delighted to take part in LFA 2021 and showcase this abstract installation by Inclume, which represents the Gaggenau story ‘It began with a spark’. To create this stunning piece of art, the designers utilised close to 4500 paper forms and 320 wires – and the overall effect is mesmerising. I urge anyone who can to head over to Gaggenau London and see it for themselves.”
Gaggenau London is situated at 40 Wigmore Street and is currently open by appointment. The Fragment installation will be on display in the showroom window until 30 June 2021.