This November, Patrón Tequila is taking over London and Europe showing you what a traditional Mexican celebration of Día de Muertos looks like - from launching immersive art exhibitions across Europe, to taking over some of the UK’s best bars.

We encourage drinkers to raise a toast to this quintessentially Mexican festival, with one of the most precious gifts Mexico has offered to the world: tequila.

The festivities will take place over three days with an immersive event at the six-storey 19 Greek St in Soho from 1st to 3rd November 2019. If you want to extend the festivities, some of the nation’s most creative bars are celebrating the Mexican holiday in their own distinctive ways. Patrón has partnered with plenty of UK bars offering perfectly themed cocktails within a captivating and colourful setting that evokes the key symbols of the Día de Muertos. Below is a little taster of where you can go. So, please raise a toast and join us to celebrate this colourful Mexican tradition:



100 Wardour Street | 22nd October to 10th November

At the iconic address that needs no introduction, the Atrium at 100 Wardour St will be decked out in marigolds and calaveras’ to offer a full immersion in all the colours and vibrancy that Día de Muertos is known for. From 22nd October until 10th November, you will find a bespoke Patrón Día de Muertos cocktail menu and celebrations will be elevated on November 2nd with a special Día de Muertos brunch. Alternatively, tuck yourself away in The Den, their cosy drawing room, with a cocktail in hand from their other special Día de Muertos menu, for more of an intimate vibe. For more info visit:


Oriole | 31st October – Golden Ticket Deal £15

The acclaimed basement speakeasy-inspired bar will be creating a delicious selection of five Patrón Día de Muertos cocktails.

On 31st October, live gypsy jazz music by the Harry Diplock Trio will set the tone of the Oriole celebrations. On the backdrop of Día de Muertos Marigolds, skulls and décor, guests will be able to make the most of the night by trying to be among the first 20 to buy the exclusive Golden Ticket Deal including entrance, premium seats for the live performance, a Patrón cocktail and a limited-edition resin custom made Patrón x Oriole coaster. For more info visit:


Chotto Matte | 27th October – 3rd November | Cocktails at £11

In celebration of Día de Muertos, Chotto Matte will be bringing the traditional colour and decor of the festival to its guests and offering signature Patrón Día de Muertos cocktails along with two bespoke additions to the delicious food menu: Día de Muertos Ceviche (£18.50) and the Sugar Skull Sundae (£20).

For more info visit https://chotto-matte.com/london/

Novikov | Lounge Bar| 2nd November | Cocktails at £12

The Mayfair’s illustrious restaurant is offering its guests the chance to experience Día de Muertos in their Lounge Bar, with a colourful takeover, signature Patrón drinks and DJ entertainment to immerse guests into the celebrations on Saturday 2nd November 

For more info visit http://www.novikovrestaurant.co.uk/day-of-the-dead/




Tigerlily | From now until 2nd November | Dinner: £45pp

Tigerlily will help Patrón in transporting the Día de Muertos spirit to Edinburgh by transforming their eccentric surroundings into a Día de Muertos wonderland.

Their bar will be draped in colourful and floral creations to accompany their bespoke Patrón Día de Muertos cocktail menu. In an ode to the long-held traditions of the holiday, guests can write messages to loved ones on photobooth photos and place them on Tigerlily’s Día de Muertos themed tree.

To fully immerse yourself in the celebration why not head to Tigerlily on November 2nd for their Día de Muertos inspired ticketed dinner?

For more info visit https://www.tigerlilyedinburgh.co.uk/offers/tigerlily-events/dia-de-muertos-dinner-at-tigerlily/


In London, the Día de Muertos celebrations will also hit all of the below bars:

  • The Den
  • Swift
  • Eve Bar
  • Red Rooster
  • Hovarda
  • Playa
  • Thirst
  • Soho Residence
  • Raffles
  • Callooh Callay
  • London Cocktail Club Oxford Circus
  • Harvey Nichols 5th Floor Bar