blu Launch Colourful New Vapes
blu Launch Colourful New Vapes

The worlds easiest to vape to use, maintain and enjoy is now summer-ready! Bye-bye, boring black! Say hello to blue, purple, gold and red!

Leading vaping brand, blu, has expanded its myblu product range with the launch of new, coloured devices, rolling out in the coming weeks.  With four new colours available, the new designs for the UK’s number one selling closed kit device will allow vapers to personalise their vaping experience and bring colour into their life.

Available online at and in around 250 vape stores, the new colour portfolio consists of blue, gold, purple and red colours.

  • blue – Classically cool and effortlessly stylish, the blue myblu
  • gold – Stay premium and sophisticated with our stunning gold myblu
  • purple – Deep and bold, you’ll be sure to garner interest with our purple myblu
  • red – Be fierce and make a statement with our fiery red myblu

It’s worth noting, they aren’t just flimsy stickers over the black version (a slight dig at Vype), the metal itself is coloured.

The myblu device combines the performance demanded by experienced vapers with the ease-of-use appreciated by new entrants to the category. The new coloured devices and join the existing classic black pod-mod design and have an RRP of £19.99. The lightweight design of the myblu vape device, combined with its rapid charge time and smooth, curved edges means that blu has a truly innovative product that not only looks sleek, but delivers instant vaping satisfaction to users.

The myblu liquidpod portfolio consists of the below flavours. Why not pair up your favourite flavour with a new coloured device from myblu?

  • Green Apple: A sweet-and-sour vape inspired by mouth-watering green apples
  • Mango Apricot: Zesty and sweet, with notes of mango and apricot
  • Cherry Crush: Sweet, Maraschino cherries, topped with subtle notes of tobacco
  • Eucalyptus Lemon: Mixing sour lemon with cool mint tones of eucalyptus
  • Ginseng Ginger: Sweet and spicy, combining warming ginger and restorative ginseng
  • Café Latte:  A flavour combination of roasted espresso beans and frothy steamed milk
  • Bourbon Caramel: The irresistible flavours of aged Bourbon topped with velvety caramel
  • Tobacco: Mimics the authentic and classic taste of rich, robust tobacco
  • Tobacco Crème: Blends full-bodied tobacco with an essence of vanilla bean
  • Menthol: A classically cool taste, combining sweet spearmint with peppermint
  • Blue Ice: Icy Menthol meets the wild, ripened flavour of blueberry
  • Coconut Breeze: Coconut with hints of pineapple, a tropical taste that’s deliciously smooth
  • Strawberry Mint: A combination of sweet strawberry and cold mint


To find out more about stocking blu e-cigarettes and the new range of myblu devices, retailers should contact their designated Imperial Tobacco representative, or call 0800 0149 335.