COMMITS TO DONATING ALL PROCEEDS OF FOUR PACKS TOWARDS MENTAL HEALTH CHARITIES DURING DRY JANUARY
Alcohol-free beer brand, Days, has announced a new initiative to drive forward the conversation around mental health this January. The ‘Forward Fours’ scheme, which launched on January 1st for one month, will see Days donate the proceeds of its new online four packs towards organisations that promote a positive attitude towards mental health.
Founded in Spring 2020 by childhood friends – Mike Gammell and Duncan Keith – Days aims to help its community to live healthier, happier lives by providing alcohol free beers that can be enjoyed more often and in a greater range of situations. In line with these values, the duo created the ‘Days Duty’ initiative which, in recognition of the government’s alcohol duty from which alcohol free brewers are exempt, commits 2% of all sales to forward thinking mental health organisations. Through the ‘Forward Fours’ initiative the brand will add to that commitment by donating all proceeds from the sales of its mixed Lager and Pale Ale four packs sold throughout January, at a time when continuing social distancing measures are likely to further impact people’s emotional wellbeing.